Latte

This is the first thing you see on the way in to Seattle-Tacoma International Airport when walking in from the parking area. I’m sure this marketing campaign seemed great on paper, at meetings, and on computer screens. If you take the time to read the tiny copy at the bottom, you find out that the airport is trying to boast how West Coasty they are, or something. I’m sure there are other such ads scattered around the airport, all tying together into some kind of theme. In real life, though, it’s just a picture of a guy with foam on his nose and the word “latte”. Aye, this is the kind of thing my photo-journal was made for.